Reading Textbooks for Fun
You know you’re long out of college when you read textbooks for fun. It helps when you can choose your own textbooks and when they are particularly attractive. I’m currently reading “Designing Brand Identity” by Alina Wheeler. It discusses the ins and outs of what it takes to brand and re-brand organizations. What’s great about the book is the spare amount of writing to convey what brand designers need to know. The cover and layout…
