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Membership Orgs, Don’t Do This to Your Members

Last fall, I became a member of the Arbor Day Foundation. Yay, trees! I love trees. I want to save trees. The Arbor Day Foundation loves and plants trees. Sounds like a membership marriage made in heaven, right? Not exactly. Almost immediately after becoming an annual member, like within a couple of months, I received a mailing from the Arbor Day Foundation asking me to renew my membership. What the what? Excuse me, I just…

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