Who Is Your Audience? (It’s Not Everyone)
In nonprofit organizations that create cultural events, particularly museums and historic sites, we like to think that everyone in the general public is our audience. That’s the great potential — that every soul who lives on earth will wander through our doors and be enamored with what we have to offer. That’s not true, of course. Challenges in Reaching an Audience People have to know we exist, be able to find us, have time to…