Creating Is Not About the Fame

A quick post today, an article I want to share that discusses writing and fame. It’s by Jeff Goins and appears on Medium, one of my favorite sites for long-form essays. It’s called “The Truth About Going Viral” [https://medium.com/better-marketing/the-truth-about-going-viral-2fc205db6c97] and is about what happened when one of Jeff’s blog posts unexpectedly went viral. Interesting to note that it went viral a year after he wrote it, showing that some half-forgotten (or fully forgotten) post you wrote ages ago can be unearthed and speak to someone at any time.

Jeff’s point, which he makes so well, is that your creative work must sustain you through its own intrinsic value. Outside forces, like fame, aren’t going to cut it in the long run. Please do have a read. [https://medium.com/better-marketing/the-truth-about-going-viral-2fc205db6c97] It’s not a long article.

12/1/2025 – Note: This article is now only available to Medium members, even though it’s from 2015. If you belong to Medium, you should be able to copy the link and paste it into a browser to get to the article. Welcome to the enshittification of the internet.